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A simple principle today is that the ideal of technology is at the heart of our political, economic and fashion system. It is foundational to our sense of justice, our way of life and our day-today apparel. In a word, harmful electromagnetic field radiation (EMF) caused by cell phones and other wireless devices can have an effect on our bodies. But, should we be questioning if radiation exposure is a health concern. At present, there is a movement born of a shift in consciousness, one that will challenge the assumptions upon which textile manufacturing was founded.
A sharp distinction is often drawn between questions of fashion sustainability and those of protective and performance freedom. Traditionally, these concepts have been separated into separate categories, but as we forge ahead into the future, the separation obscures more than it reveal. It appears clever in dissecting today’s progressive reality into manageable parts that fit into the apparel arena. The danger is inherent with respect to tech-gadgets that we hold near to our bodies. On one hand, parts of society remain passive and deeply cynical about the possibility of challenging the thought process to include protective fashion; on the other, social movements are rapidly growing around the world in response to the interlocking fashion technical crisis facing us. Welcome to the dawn of fashions future. We are about to witness how technology will soon play a big part in what we wear.
More and more people are questioning the technical systems that are seemingly dominating their lives while diminishing their health liberties. Now then, it seems as though the time is ripe for revolution to reclaim our knowledge along with the urgent task of putting people and planet before profit and power.
One company challenges the ingrained assumptions about our apparel world by calling out for a transformation in our thinking and development of product categories. Due to concerns over growing exposure of consumers to wireless radiation, Lambs launches radiation-proof underwear and garments. The high-tech underwear company known for its industry-leading EMF blocking products has relocated to the U.S. amid plans to expand.
Lambs, an innovative radiation-proof underwear company whose garments block 99% of harmful electromagnetic field radiation (EMF) caused by cell phones and other wireless devices, officially announced their launch in the United States. The company, originally founded in Paris, has moved operations to Los Angeles after receiving funding from leading incubator and consumer product powerhouse Science Inc.
Lambs is a tech clothing company with a mission to raise awareness around EMF radiation and to protect customers from environmental dangers. The brand created the first underwear that protects from the adverse effect of cell phone and WiFi radiation. By developing the patented WaveStopper® Technology, the only technology that integrates seamlessly in clothing and blocks over 99% of wireless EMF radiation. Lambs is the latest company from Science Inc., the incubator and venture fund behind disruptive online brands such as Dollars Shave Club and MeUndies. For more information visit: getlambs.com
As the average number of internet-connected devices in the household has rapidly grown to 8.5, the exposure to EMF has exploded – so too has the risk. Lambs has spent years designing and perfecting a range of men’s boxer briefs and trunks that combine superior comfort and fit with effective EMF blocking technology. Lambs’ garments feature the company’s WaveStopper® technology; a patented silver-lined wire mesh fabric woven directly into cotton fabric and is based on NASA’s spacesuit technology. The fabric blocks 99% of harmful microwaves commonly caused by wifi radiation, Bluetooth, and cell phone radiation.
Over 200 scientists from research institutions around the world have raised the alarm on the danger of cell phone radiation after publishing over 2,000 papers on electromagnetic fields’ (EMF) impact on biology and health. Aggregated results from hundreds of studies indicate that continued exposure to EMF correlates to higher occurrences of cancer, cardiovascular disease, and can cause reproductive harm. In fact, long-term exposure to cell phone radiation leads to a decrease in sperm count, motility, viability and other key indicators of men’s reproductive health. Research from the National Toxicology Program of the National Institute of Environmental Health Sciences as well statements from leading experts to the United Nations led the World Health Organization (WHO) to categorize wireless radiation as a Class 2B carcinogen to humans. Today, experts are growing more and more concerned with the introduction of 5G in cities.
The garments’ efficacy is scientifically tested by MET Laboratory, a military grade laboratory. In addition to blocking wireless radiation, Lambs’ underwear offers superior comfort and are naturally antimicrobial and anti-odour. “The first studies linking cell phone radiation and cancer date back from 1995,” said Calenge, Lambs CEO. “Since then, the WHO has called for more studies, and as we saw the alarming results year after year, we decided to take action. We designed the WaveStopper® technology in order to keep using all of our beloved technology without risking our health.”
The Bottom Line
Lambs is born from our passion for optimizing health and wellbeing. We love finding or creating “set it and forget it” types of solutions that allow beneficial change with little or no additional effort. We realized that we could make a drastic change in the world by integrating technology into garments and create the clothing standards of tomorrow: garments that go the extra mile by keeping us healthier and leverage today’s most advanced features for optimal comfort.